DIGITAL MARKETING


For the 71st annual Tony Awards, I was stationed on the red carpet where I interacted with the stars and created GIFs and video content to be shared online for fans and publications. 

  Orfeh    

Orfeh

 

  Cynthia Erivo

Cynthia Erivo

  Darren Criss

Darren Criss

  Leslie Odom Jr.

Leslie Odom Jr.


During my time as the Email Marketing Specialist at Situation Interactive, I was able to reimagine the emails for some of the biggest shows on Broadway. Movable Ink is a company I discovered after attending a conference on the future of email. After pitching the company and the concept to Situation Interactive, we began producing these new and inventive emails for our brands. I acted as main producer for all Movable Ink emails moving forward. 

In the examples below, the user's first name, show time and show date are dynamically inserted in the email to intelligently communicate this information and make the information personal.

Wicked + Movable Ink

I managed the production of the Wicked Pre-Trip email that dynamically pulled in the email recipient's name and made a countdown timer of their specific performance time using the brand's typeface and graphics.

Charlie & the Chocolate Factory + Movable Ink

I managed the production of the Charlie and the Chocolate Factory Pre-Trip email that dynamically pulls in the user's name, performance day and performance time in a format consistent with the designer's vision. 

Anastasia + Movable Ink

I managed the production of the Anastasia Broadway Pre-Trip emails where we would dynamically pull the email recipient's name, show date and show time.


VIDEO PRODUCTION

Miss Saigon - 2017

Situation Interactive

I was the junior producer on this video. I arranged talent and musicians, coordinated with the venue, managed equipment rentals and worked as the production assistant during the actual shoot.

Dear Evan Hansen - 2017

Situation Interactive

I was the junior producer for this content piece. I arranged talent, coordinated with Arts Connection and the venue, managed crew, kept track of edits and also photographed moments for the final video.

New York International Auto Show - 2017

Situation Interactive

I was the junior producer for this content piece. I arranged talent, coordinated with the venue, managed edits, and worked as the production assistant during the actual shoot


LIVE PRODUCTION

  Revolution Hangout: Anthems of Anxiety and Resistance from the Dan Fishback Songbook at Joe's Pub - May 18, 2017   I worked alongside the producer, Steven Tartick, to bring this one night only event to Joe's Pub in New York City.

Revolution Hangout: Anthems of Anxiety and Resistance from the Dan Fishback Songbook at Joe's Pub - May 18, 2017

I worked alongside the producer, Steven Tartick, to bring this one night only event to Joe's Pub in New York City.

  Tamar of the River Reunion Concert at 54 Below - Nov. 1, 2017   I was the Production Coordinator for this concert. I organized the schedule for the creative team and artists while coordinating with the team at 54 Below. 

Tamar of the River Reunion Concert at 54 Below - Nov. 1, 2017

I was the Production Coordinator for this concert. I organized the schedule for the creative team and artists while coordinating with the team at 54 Below. 


PERSONAL PROJECTS

The Body Politic - 2015

Bad Trip Films // SAG-AFTRA

I was the Co-Producer on this film. I was also a featured actor in the film as well. 

When I Grow Up - 2014

A music video I made with the music from Broadway's Matilda. I used Logic to add a few extra textures to the already wonderful music written by Tim Minchin.

Stronger - 2014

You Are Very Bad

This was a performance piece I devised as part of a larger performance entitled You Are Very Bad at Michigan State University.