For the 71st annual Tony Awards, I was stationed on the red carpet where I interacted with the stars and created GIFs and video content to be shared online for fans and publications.
During my time as the Email Marketing Specialist at Situation Interactive, I was able to reimagine the emails for some of the biggest shows on Broadway. Movable Ink is a company I discovered after attending a conference on the future of email. After pitching the company and the concept to Situation Interactive, we began producing these new and inventive emails for our brands. I acted as main producer for all Movable Ink emails moving forward.
In the examples below, the user's first name, show time and show date are dynamically inserted in the email to intelligently communicate this information and make the information personal.
Wicked + Movable Ink
I managed the production of the Wicked Pre-Trip email that dynamically pulled in the email recipient's name and made a countdown timer of their specific performance time using the brand's typeface and graphics.
Charlie & the Chocolate Factory + Movable Ink
I managed the production of the Charlie and the Chocolate Factory Pre-Trip email that dynamically pulls in the user's name, performance day and performance time in a format consistent with the designer's vision.
Anastasia + Movable Ink
I managed the production of the Anastasia Broadway Pre-Trip emails where we would dynamically pull the email recipient's name, show date and show time.